09 · Yachting Partners Malta · 2026 · Seven-brand social system
Seven manufacturers, one dealership identity
The visual system holding seven boat brands under a single dealership identity, with every asset produced in-house.
The situation
YPM represents Absolute, Hanse, Grand Soleil, Fjord, Moody, Dehler and Sealine under a single identity, alongside refit and brokerage.
The problem
Seven manufacturers, each arriving with their own guidelines, photography and register. Without a system the parent identity dissolves into whichever brand was posted last.
The approach
I built the frame that holds them: fixed type positions, a locked lockup, one typographic hierarchy applied identically across every brand. The photography carries the manufacturer. The frame carries the dealership. Inside it the layouts flex, single hero, stacked pair, mosaic, status announcement, each matched to what the post has to do.
The outcome
A ninety-day campaign across five platforms, built around the Malta Boat Show, run entirely from the system.
Feed system
Role
Strategy, art direction and template system. 90-day content calendar across LinkedIn, Instagram and Facebook.